Written by Frank Bentley Frank Bentley
Category: ABG Affiliated Business Group ABG Affiliated Business Group
Published: 21 July 2018 21 July 2018

Referral marketing is a method of promoting products or services to new customers through referrals, usually word of mouth, but since the coming of the Internet, now online.  A referral is the opportunity to do business with someone who is, or who may be in the future, in the market for your product or service. 

It is said, on the average, that referrals can make up to 75% of a company’s business.  *Customers feel better when they have a good reference about who they do business with, and all too often do not have any ideal where to go when a particular product or service is needed.

Frank Bentley, of ABG Marketing, has been doing business in the Southern Dallas area for the past 25 years. His contacts in the various chambers of the area, networking organizations, as well as Leadership Southwest, have brought him in touch with a great number of local businesses.  Also, he was involved in producing and publishing two magazines over the years that were mailed to over 40,000 homes monthly in the Southern Dallas and Northern Ellis county areas. These publications again brought him in contact with many businesses in the area.

Being in the website and graphic design through these same years has also helped Frank understand the marketing needs of local small businesses.

Consider advertising on SW Dallas Small Business Network .    Frank will use all of his resources to make your business his business. Through Frank’s Online Referral Service on this website, e-mail marketing to over 6,000 local emails, promoting members on, and postings on various Facebook pages like SW Dallas Small Business Network and other social media, Frank will work hard to promote your business.

Referral Marketing Benefits

The business of referrals makes sense for most companies for the following reasons:

*Ways to Build Your Referral Business

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