Local small business owner prioritizes New Year’s resolutions to better accommodate customers
- Written by Ashley Ford Ashley Ford
- Created: 07 January 2018 07 January 2018
Waxahachie, TX - New Year’s resolutions are ripe for the picking and, for one local small business owner, she’s already brainstormed her list of to-dos.
Nancy Campbell is retired and in her 60s, but she’s ready to take on 2018 with a whole new look. She owns Junk for Joy, which opened in October of 2015 and has relocated in April 2017 to the corner of W. Main Street and S. College Street in Waxahachie.
Her goal is to provide a service for her customers to help them find refurbished items and antiques, along with new merchandise. “I find cool stuff at a really good price so I can offer it at a really good price to other people who think it’s really cool,” Campbell explained.
Since the relocation, she’s already seen a difference in foot traffic and sales. Now, Campbell is ready to take on projects to better her business in 2018. She’s marked her resolutions in priority.
Even though it’s just her and one other woman running the shop, Campbell said her accountant is the one who holds her responsible for these changes. Campbell’s accountant has already started encouraging her about staying organized and to take inventory so she isn’t shopping as much.
SOCIAL MEDIA APPROACH
“I’m totally inept with respect to technology. Oh my gosh, it’s awful,” she said. In the past and even currently Campbell has paid people to run her social media but this technique hasn’t proved to be efficient nor seen any results.
She wants to be able to showcase her products on social media and connect with her customers on a personal level. She did say that she has people in the store sign up for emails but hasn’t been able to think of much to do with it.
OPENING THE BASEMENT
Along with the accessible location came a spacious basement, though it’s not functioning to its full potential since its currently used for storage. Campbell wants to reorganize her basement to make it accessible for shoppers and open the area to the public to see larger items and furniture.
With this task, Campbell said it can’t be done herself, she’ll need help. Once again, time is her biggest battle with reorganizing the basement because she said she feels as if she doesn’t have free time to get it done.
Campbell already has a friend that’s helping her gather corrugated tin to help divide the basement into sections for sellable items and those that aren’t ready to be purchased.
KEEPING TABS ON INVENTORY
“If I didn’t shop for six months, based on the inventory, it would be fine. But, I shop almost every day. So, therein lies a problem,” Campbell explained.
Another woman who runs the shop with her on Wednesdays will sometimes go downstairs and express the number of goods that could be sold. Campbell’s problem is that there isn’t any room upstairs to put everything.
Almost everything Campbell buys needs to be refurbished or touched up.
She admits that she’s not the most organized person, but plans to be more on top of accounting for what he already has.
“Sometimes when customers come in looking for something specific, I might very well have it, but I don’t want to bring them down in the basement while we look around and see if it’s there,” Campbell explained.
One of Nancy Campbell’s largest projects for 2018 is converting the basement that acts as storage to another section of shopping for customers.
THE SEARCH FOR VENDORS
Over time, Campbell has brought in name brands regularly. She’s recently brought in new lines like Teddy the Dog. But she’s looking to sell more candles and hanging light fixtures. “I love fun, light fixtures,” She added.
Right now, Campbell has seven vendors at her shop but will be replacing two of them in the New Year. She didn’t share the exact names of the vendors, but she mentioned that one sells stainless steel yard art that’s fun and funky. She’s been scoping out vendors this past year, and a couple have caught her eye.
Campbell said she has to bring in fresh products and find a way to make sellable items accessible to customers. By having a higher presence on social media, she should be able to get the word out about all the new and antique products she’s selling.
Campbell said running a small business in Waxahachie isn’t the easiest profession, but it’s her “tenacity” that’s kept her going. She said, “I’ll be damned if I have to close my doors because I’m not successful.”
Source: Midlothian Mirror